Lakers land $100-million jersey patch deal with Bibigo - Los

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New Los Angeles Lakers' jerseys with a Bibigo patch are displayed during the team's kick-off event to announce a new global marketing partnership with Bibigo, a popular South Korean food company at

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Los Angeles Lakers CEO Jeanie Buss holds a new Lakers jersey with Bibigo Head of Global Business Planning Sun-Ho Lee during the team's kick-off event to announce a new global marketing partnership with Bibigo, a popular South Korean food company