LeBron James' No. 23 leads NBA's most popular jersey list – Hartford Courant
LeBron James has NBA's most popular jersey; Stephen Curry, Kevin Durant, Kobe Bryant and Derrick Rose round out top five – New York Daily News
LeBron James, Lakers lead jersey and merchandise sales through late January
Stephen Curry, LeBron James Lead List of NBA's Merchandise Sales, News, Scores, Highlights, Stats, and Rumors
Stephen Curry of Golden State Warriors overtakes LeBron James of Cleveland Cavaliers for NBA's top jersey - ESPN
Steph Curry leads the way in top-selling NBA jersey sales leaderboard for 2022-23
LeBron James, Stephen Curry Lead NBA's Top-Selling Jersey List for 1st Half of Season, News, Scores, Highlights, Stats, and Rumors
NBA Fans Debate Who Takes The Final Shot Between LeBron James, Kobe Bryant, And Stephen Curry: The Numbers Don't Lie, Fadeaway World
Best Selling NBA Jerseys of All-Time: MJ, Bird, LeBron, Kobe, Dr. J & Steph
LeBron and Lakers lead top-selling NBA merch sales with surprise new entry at second place - AS USA
James, Lakers lead NBA jersey, merchandise sales rankings - The San Diego Union-Tribune
Curry, LeBron still lead NBA jersey sales; Kyrie falls out of top 10
Stephen Curry jersey tops NBA's most popular list, ahead of LeBron James - Newsday
LeBron James' Team Wins NBA All-Star Game; Stephen Curry Sets Record – The Hollywood Reporter