How a Harvard pickup game led to the GE-Celtics marketing deal

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Tackling Tech: Awash in Fan Data, the NFL Seeks Analytics to Drive Decisions

Brad Stevens's acquisition of Derrick White is paying off for Celtics in these playoffs - The Boston Globe

A lesson in Marketing Analytics: The magnetism of the Boston Celtics

Power 2018: The 100 Most Influential People in Boston

GE Inks Deal With Boston Celtics to Promote its Brand and Technology

Only four NBA teams are more valuable than the Boston Celtics - Boston Business Journal

For Celtics, GE deal nets green – Boston Herald

Vlade Divac still rues breakup of Yugoslav basketball team - The Boston Globe

Scituate boys hold off Marshfield at TD Garden – Boston Herald

Boston Celtics pick up Gordon Hayward to strengthen their bid in the East, Boston Celtics